Tag: Japan

October 9, 2014 / Sweets
zblack thunder
Black Thunder is a Japanese chocolate bar that hopes to debut in the U.S. this October 9th.

Imagine taking an Oreo, milk’s famous lover, and crumbling it into tiny chucks, then bathing those crumbly bits in sweet milk chocolate. BOOM!! This is the legendary Japanese chocolate bar known as Black Thunder! Words fail to describe the epic deliciousness of this hidden Japanese treasure. You may think I’m overreacting, but on October 9th, America will know the power of Black Thunder!

The infamous chocolate bar first struck in Toyohashi city. Created by the Yuraku Confectionery Company in 1994, it originally targeted college students living in the Chubo and Kanto regions of Japan (i.e. Tokyo, Yokohama, Toyohashi). The selling point stemmed from the deliciousness and cheap price of the bar. One bar sold at around 30 yen which is about 30 cents, and continues to sell at this price today.Because of the easy access and low prices, college students flocked to indulge on what would slowly become a nation wide obsession.